Communications leader · Amsterdam

Clear stories.
Meaningful action.

I lead communications teams that turn complex issues into compelling narratives, creative content, trusted relationships, and measurable engagement. My work connects brand, press, digital channels, and stakeholders to the wider goals of the organisation.

Career HighlightsGet in touch
35Bannual potential media impressions
World Press Photo
65Mannual social impressions
World Press Photo
51cities activated in a European
election campaign
1.85M+social audience growth
Greenpeace International
01 / Career Highlights

International audience impact

Leading teams and working across narrative, editorial, channels, partners, and press to inspire people to action at an international scale.

2021–2025
World Press Photo
Communications Director

Reframing the story of a global photojournalism institution

Led messaging, content, owned channels, press relations, visual assets, and reputational risk. Shaped the brand story to strengthen World Press Photo’s global relevance, and delivered a board-approved three-year communications strategy. Served on the leadership team with policy and budget responsibility, working across teams on contest recruitment and audience goals.

Averaged 35 billion potential media impressions, 65 million social impressions, and more than one million website visitors annually; recruited thousands of contest entrants worldwide.

Brand narrativePress relationsEditorial leadershipRisk & crisisStakeholdersSenior Management
2018–2020
WeMove Europe
Campaign Director

One campaign, many countries, a shared reason to act

Led cross-border campaign and PR work with partner organisations during the European elections. Aligned narratives across national contexts and activated a community of 900,000 members through rapid-response content and action. Also led a data-informed fundraising turnaround.

Events in 51 cities drew 200,000 attendees; the campaign generated 2,000 media mentions, and 24 million social impressions. The fundraising work broke the organisation’s annual income record.

Campaign strategyPartner alignmentAgile workingFundraisingSenior Management
2017–2018
Fairphone
Head of Content

Connecting the product to the purpose behind it

Directed brand messaging, editorial content, and impact reporting for an ethical technology company. Brought product and mission storytelling together across channels while managing the content team, budget, freelancers, and agencies. Introduced planning and estimating processes to make production more predictable.

A more unified story connected the phone in customers’ hands to Fairphone’s wider social and environmental mission during a period when phones sold out.

BrandingCross channel contentImpact reportingMarketingTeam Leadership
2006–2015
Greenpeace International
Digital Mobilisation Team Leader · Digital Project Manager

Building global digital reach with minimal investment

Led an international team delivering campaigns, content, and rapid response across digital channels. Connected creative ideas, technology, and relationships to inspire action, with content adapted for audiences across languages and regions. Earlier, co-led the strategy and design phase of a global website renewal spanning 35+ websites and 26 languages.

Grew social audiences by 1.85 million or more with minimal investment and engaged an email community of 200,000 supporters.

Digital channelsTeam leadershipGlobal contentWebsite strategy
02 / How I lead

Strategic direction. Hands-on delivery.

I work with small teams and colleagues across the organisation to make the message clear, the work achievable, and the results useful.

Find the story

Build a shared narrative and language to help experts, leaders, funders, and public audiences understand why the work matters.

Make channels work together

Connect editorial planning across web, social, email, visual content, and press so each channel serves a clear audience and goal.

Build trust under pressure

Prepare spokespeople, weigh reputational risks, and respond to sensitive issues with clear judgment and organisational values in view.

Link attention to action

Work closely with marketing, fundraising, and programme teams, then use audience and performance data to improve what happens next.

03 / Experience

Across sectors and borders.

World Press PhotoCommunications Director · 2021–2025
WeMove EuropeCampaign Director · 2018–2020
FairphoneHead of Content · 2017–2018
Friends of the Earth InternationalCommunications Coordinator · 2015–2017
Greenpeace InternationalDigital mobilisation team leader · 2011–2015
Digital project manager · 2006–2011
Ship based storyteller · 2001–2006
Promotions.comProduction team manager · 2000–2001

Amsterdam-based · English native · Dutch A2–B1

04 / Contact

Let’s make the next story matter together.

I’m interested in leading communications for an organisation working on meaningful challenges, where clear thinking, creative execution, and strong relationships can move people to action.

contact@adavies.orgLinkedIn